Privacy policy
1. Reasons for processing
nextlane® only processes personal data if there is a valid reason for doing so. Under the GDPR, there are a number of reasons, so-called “principles”, that justify the processing of personal data. The principles that nextlane® uses when processing personal data are:
- Execution of agreement
- Legal obligation
- Legitimate interest
- Permission
2. Data that we collect and process
When you visit our websites
You are free to visit and explore our websites without providing any personal information about yourself. When you fill out a contact form, we ask you to provide personal information about yourself and we collect navigation information.
Personal information
This refers to any information that you voluntarily provide to us that personally identifies you, including contact information, such as your name, email address, company name, telephone number, bank account number and other information about yourself or your company. Personal information may also include information about visitor type, both prospect and customer, and information about you that is available on the Internet, such as from Facebook, LinkedIn, Twitter and Google, or publicly available information that we obtain from service providers. Personal information also includes navigation information when such information can directly or indirectly identify an individual. Navigational information refers to information about your computer and your visit to this website, such as your IP address, geographic location, browser type, referral source, length of visit and pages viewed.
This concerns visitors to and contacts of nextlane’s own websites. Data from LinkedIn or Facebook accounts connected through our client portal is never used for this; see section 4.
3. How do we use information we collect?
Compliance with our privacy policy
We will only use the information we collect in accordance with this privacy policy. Customers who purchase services or products are required by our agreements with them to adhere to this privacy policy.
We never sell personal information
As a digital agency, we should be an example when it comes to privacy. Your privacy is important to us. We demonstrate this by treating all personal information that you share with us, via forms on the website, the web chat, by telephone or otherwise, confidentially and never sharing it with third parties for commercial purposes. We will never make your personal information available to third parties without your permission. For how enquiries from our clients’ ads are measured with advertising platforms, based on your consent, see section 5.
Use of Personal Information
In addition to the uses mentioned elsewhere in this privacy policy, we may use your personal information to:
- improve your website visit by personalising the website;
- send you information about nextlane® that we think may be of interest to you by post, email or other means and send you marketing communications relating to our company;
- promote the use of our services to you and share promotional and informational content with you in accordance with your communication preferences;
- send you information regarding changes to our terms of service, privacy policy (including the Cookie Policy), or other legal agreements;
- provision of services and invoicing;
- process an application;
- meet legal requirements.
Use of navigation information
We use navigation information to operate and improve the websites. We may also use navigation information alone or in combination with your personal information to provide you with personalised information about nextlane®.
Security of your personal information
Personal information you provide is secured by us or partners on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure. All personal information is protected by appropriate physical, technical and organisational measures.
Retention periods
We only store your personal data for as long as necessary to achieve the purposes for which your data is collected and/or to promote the legitimate interests of nextlane®, such as compliance with legal retention periods. If nextlane® no longer needs the data for the aforementioned purposes, nextlane® may retain the data for archiving and possible legal proceedings. If we process your personal data to answer a question from you, we will store that data so that we can answer possible follow-up questions or handle a possible complaint.
External websites
Our websites provide links to other websites. We have no control over, and are not responsible for, the content or practices of these other websites. The fact that we provide such links does not mean that we endorse these other websites, their content, their owners or their practices. This privacy policy does not apply to these other websites, which are subject to any privacy and other policies those external websites may have.
4. nextlane client portal and connected LinkedIn and Facebook accounts
Nextlane runs a client portal (partnermarketing.io) for the manufacturers we work for and their dealers. A dealer’s team member can connect their own LinkedIn profile, and a Page administrator can connect the dealer’s LinkedIn company Page or Facebook Page. You sign in on LinkedIn or Facebook itself; we never see your password.
For a connection we keep: the identifier, name and logo of the profile or Page; which dealer it belongs to and who connected it; the access token issued by LinkedIn or Facebook, encrypted in a secrets vault; the posts published through the platform; and, for company Pages, aggregate statistics of those posts, which we refresh and keep for no longer than 48 hours.
We use this only to publish the posts you or your dealer chose and to show you how they performed. We do not read or store comments, reactions or other people’s profile data. We do not use data from LinkedIn or Facebook for advertising targeting, audience lists, lead generation, sales prospecting or recruiting, and we do not add it to a CRM. Only the dealer’s own team and the nextlane staff who run its marketing see a Page’s data.
Disconnecting in the platform, or removing the app in your LinkedIn or Facebook settings, deletes the stored token at once. To have all data from a connection deleted, email info@nextlaneagency.nl.
5. Enquiries from our clients’ ads, and measuring them
When you respond to an ad we run for one of our clients’ dealers, by filling in a form on the dealer’s landing page or a LinkedIn Lead Gen Form, we receive what you entered and pass it to that dealer, and, as the form states, to the manufacturer whose programme runs the campaign. We use it only so they can answer your enquiry.
To measure whether the ads work, we tell the advertising platform (LinkedIn, Meta, Google or Microsoft) when an enquiry that came from its ad later became a qualified lead or an order. We send the click identifier the platform added to the link, and where there is none your email address in hashed form (SHA-256), never in plain text. We do this only when you accepted marketing cookies on the page where you submitted the form, and you can withdraw that at any time through “Cookie settings” at the bottom of the page. The platforms may use it only to measure and optimise that dealer’s campaigns. To object, or to have your enquiry deleted, email info@nextlaneagency.nl.
6. Cookies and similar technology
Cookies
nextlane® uses cookies and other technology to increase your online ease of use and to determine how you use the site, so that we can improve the quality of our services and website.
Advertising
We partner with advertising networks to display advertisements on our website or to manage our advertising on other sites. Our ad network partner uses cookies to collect information about your activities (not your name, address, email address or telephone number) on this and other websites in order to provide you with targeted advertising based on your interests. If you do not want this information to be used to provide you with targeted advertisements, you can unsubscribe by clicking here: https://www.youronlinechoices.eu/. Please note that this does not mean you are opting out of receiving advertising. You will continue to receive generic advertisements. If you want to disable cookies, you can do this via your own browser.
On the landing pages we run for our clients’ dealers, the marketing cookie choice also decides whether an enquiry may later be reported to the advertising platform as a conversion. See section 5.
View, adjust or delete data
You have the right to view, correct or delete your personal data. In addition, you have the right to withdraw your consent to data processing or to object to the processing of your personal data by nextlane® and you have the right to data portability. This means that you can submit a request to us to send the personal data we have about you in a computer file to you or another organisation mentioned by you. You can send a request for access, correction, deletion, data transfer of your personal data or request for withdrawal of your consent or objection to the processing of your personal data to info@nextlaneagency.nl. To ensure that the request for access has been made by you, we ask you to enclose a copy of your proof of identity with the request. Make your passport photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport), passport number and Citizen Service Number (BSN) black in this copy. This is to protect your privacy. We will respond to your request as quickly as possible, but within four weeks. As nextlane®, we would also like to point out that you have the option to file a complaint with the national supervisory authority, the Dutch Data Protection Authority. You can do this via this link.
Changes to the privacy statement
nextlane® evaluates its privacy statement often and at regular intervals. We may adjust our privacy statement, for example in connection with changed laws and regulations. We recommend that you consult this privacy statement regularly to see whether the statement has been changed. This privacy statement was last changed on September 29, 2026.
