Sustainable growth with e-commerce

The retail environment has changed considerably in recent years. Large online shops are experiencing massive growth, while traditional retailers are struggling. Technological advancements have had a major impact on the way we purchase. This rapid transformation is causing consumers to find new ways to search for products and services. As technology evolves, consumer expectations and behaviour also change. It is important that you as an online seller adapt and adjust your strategy accordingly.

E-commerce: Webshops and Beyond

**What is e-commerce?**

E-commerce includes everything that has to do with digital trade, in other words: online selling. The ways in which we can view products online but also the ordering and payment process. Technology ensures that this system runs: from the inventory system that ensures the stock remains up to date to the CRM system that maintains contact with the customer.
The online shop is often seen as the central sales platform. This is the most obvious choice. However, the growth of online retailers such as bol.com and Amazon has led to more and more companies selling their products through multiple sales channels. In addition to these marketplaces, the major social media platforms are also having an increasing influence on online trade. Meta and TikTok are currently the frontrunners in the field of Social Commerce. These platforms all have only main goal: to keep consumers on their platform for as long as possible. Finding the right balance between their own online shop and external platforms is a major challenge for many companies. It’s all about relevance. You must be present where the consumer expects you to be. This often requires a combination of platforms plus a smart marketing strategy.

Nextlane®: your E-commerce partner

How can nextlane® help you?

In a world where everything is constantly evolving and competition is increasing, companies need to be smarter and faster to survive. Nextlane® collaborates with commercial companies in various sectors. We mainly do this for D2C (Direct-to-Consumer) and B2B (Business-to-Business) companies.
Our focus is on marketing To be successful in e-commerce, simply starting an online store is not enough. It’s important that the correct target group knows how to find your online shop. A good e-commerce strategy relies on online marketing. Our performance marketers help you with search engine optimisation- and advertising, social advertising, display advertising, video advertising, marketplaces, email marketing and conversion optimisation. This doesn’t mean that we don’t understand other things. We offer advice and work with e-commerce platforms, pricing tools, inventory management and CRM solutions. And we’re not scared of consultations regarding logistics and payment methods.

Optimise with nextlane®'s approach

Our e-commerce approach

Achieving sustainable e-commerce growth is our shared goal. We know what it takes to achieve this. Whether the goal is to conquer the Netherlands, or break into international markets, we help determine the strategy and implement it for you.

Strategy

It starts with devising a smart strategy. We determine an action plan based on the goals. This states what we need to do in order to achieve these goals.

Review toolkit

To be successful in e-commerce you need the right toolkit. This of course starts with an e-commerce platform that suits your company. We look at the current tools used, how they’re linked to each other and whether there is anything missing. Our focus here is on marketing. We review, among other things, the integrator (Channable) and the ESP (E-mail Service Provider).

Marketing set-up

This starts with a check on the current data tracking set-up. Is the entire e-commerce funnel measured? From product view to check-out? We then start setting up the online marketing platforms and the product feed. A clear content briefing will then take place.

Get in touch with us

Curious how we can help you?

Get in contact for a non-binding introduction and more information.

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