Increase your sales opportunities with Marketplaces

The influence of marketplaces is growing. Major marketplaces such as Amazon, Zalando and AliExpress dominate international trade. The number of marketplaces is also increasing rapidly in the Netherlands. In addition to bol.com, more and more retailers are offering their platforms. This makes it possible to also sell your products on various marketplaces like Blokker, Decathlon, Kruidvat, Praxis, V&D, Wehkamp and many more. Several of these marketplaces have a certain policy whereby you must be approved as a seller before you’re allowed on the platform.

In many cases, the search for a product begins on a marketplace. In the Netherlands, too. Marketplaces serve as both the starting point for orientation and the end point for purchasing a product. This combination makes marketplaces the preferred channel for many consumers. In particular, the large selection, simplicity of ordering and fast delivery ensure that consumers keep coming back to their favourite marketplace. Marketplaces are now a no-brainer for every online seller, but they have a significant impact on your e-commerce strategy. It is, therefore, wise to carefully consider the use of marketplaces in advance. We help you to start on marketplaces strategically, so that you can grow sustainably.

Amazon

We assist as a strategic partner in the implementation of sponsored products.

Bol

We assist as a strategic partner in the implementation of sponsored products.

marketplaces: gateway to new clients

nextlane’s® method

You can count on our assistance in devising a professional marketplace strategy and implementing it. These are the areas we will be focusing on:

Selection: We start with research. Where is your target group located? Which platforms suit your brand? Which competitors already have a successfully presence? What are consumers looking for on this platform? And which products present opportunities for success?
Strategy: We use the available data to find the most suitable products for each marketplace. For this, we use product variables like margins and return percentages. We prefer to automate as many processes as possible. In this phase, we determine which processes these will be. In most cases, these are price and stock updates. But processes such as returns, advertisements and pricing can also be automated. Logistical choices can have a significant impact and are therefore an integral part of the marketplace strategy.
Structure: This starts with arranging the product listings neatly. We also automate this process by using a feed manager such as Channable. We also help with setting up the product review strategy. To achieve maximum visibility, we use the advertising options of the marketplaces as intelligently as possible.
Analysis: Marketplaces are sharing more and more data. Data about the performance of your products, advertisements and the target groups that can be reached on the marketplace. This data is crucial for optimising the strategy on marketplaces.