Address
Burgemeester Stekelenburgplein 199
5041 SC Tilburg
Increase your sales opportunities with Marketplaces
The influence of marketplaces is growing. Major marketplaces such as Amazon, Zalando and AliExpress dominate international trade. The number of marketplaces is also increasing rapidly in the Netherlands. In addition to bol.com, more and more retailers are offering their platforms. This makes it possible to also sell your products on various marketplaces like Blokker, Decathlon, Kruidvat, Praxis, V&D, Wehkamp and many more. Several of these marketplaces have a certain policy whereby you must be approved as a seller before you’re allowed on the platform.
In many cases, the search for a product begins on a marketplace. In the Netherlands, too. Marketplaces serve as both the starting point for orientation and the end point for purchasing a product. This combination makes marketplaces the preferred channel for many consumers. In particular, the large selection, simplicity of ordering and fast delivery ensure that consumers keep coming back to their favourite marketplace.
Marketplaces are now a no-brainer for every online seller, but they have a significant impact on your e-commerce strategy. It is, therefore, wise to carefully consider the use of marketplaces in advance. We also help you start thoughtfully on marketplaces, so that you can grow sustainably.
marketplaces: gateways to new customers
nextlane’s® method
You can count on our assistance in devising a professional marketplace strategy and implementing it. These are the areas we will be focusing on:
- Selection: We start with research. Where is your target group located? Which platforms suit your brand? Which competitors already have a successfully presence? What are consumers looking for on this platform? And which products present opportunities for success?
- Strategy: We use the available data to find the most suitable products for each marketplace. Product variables like margins and return percentages. We prefer to automate as many processes as possible. In this phase, we determine which processes these will be. In most cases, these are price and stock updates. But returns, advertisements and repricing can be automated. Logistical choices can also have a significant impact and are therefore an integral part of the marketplace strategy.
- Structure: This starts with arranging the product listings neatly. We also automate this process by using a feed manager such as Channable. We also help with your product review strategy. To achieve maximum visibility, we use the advertising options of the marketplaces as intelligently as possible.
- Analysis: Marketplaces are sharing more and more data. Data about the performance of your products, and also the performance of your advertisements and data about target groups that can be reached on the marketplace. This data is crucial for optimising the strategy on marketplaces.
Who’s next?
Get in touch with us
Curious how we can help you?
Get in contact for a non-binding introduction and more information.
"*" indicates required fields
