Smartly, the power of automation and personalization in social advertising

The digital landscape has changed: consumers see so much content on their timelines that the old-fashioned way of advertising no longer works. So it’s time for an innovative approach! Personalized ads stand out more, are more relevant to the target audience and bring your business more results. Let’s go!

dynamic ads

What is Smartly?

Smartly offers us functionalities and automation options that are not possible in the Business Managers of the social platforms. Think personalization, dynamic ads or automated campaigns. This allows us to stand out from the competition and free up more time for things where you make a difference, namely: creativity, strategy and testing.

How we use Smartly in a smart way:

Dynamic image and video ads
Smartly allows you to link a (custom) feed to ad templates. This makes the creative possibilities endless. This allows you to perfectly scale and test your ads in large volumes. This can be done with both image and video. Win-win!
Automation and personalization
Because you can link a feed to your ad template, you can automate and personalize your social campaigns. We can dynamically load a location, for example, or incorporate weather data into the ads. With smart rules, we can then automatically scale up or down campaigns.
Data-driven
We link various data sources (e.g. Google Analytics) to Smartly so that we can continuously drive our social campaigns in a data-driven manner.
Maximum performance through smart optimizations
Using smart automation rules, we get the most out of your campaign performance.

Together with nextlane

The strategy of nextlane®

Defining goals & KPIs
Because we have additional capabilities in automation, it is essential to define goals and KPIs super concretely. Then we can meet and exceed our goals based on them.
Building (custom) feeds
Together we determine which elements are essential for your results. These could be campaign settings, business insights that we need to process smartly or just elements within creatives that we need to process dynamically.
Developing advertising templates
We develop multiple ad templates so we can test which angle works best. We test the elements within the visual – of course – fully dynamically and automatically.
Analyze, optimize and innovate
Time to analyze what works, and what doesn’t. We collect the insights in a test-and-learn document, so that we have a central place where we collect our insights. Then we start optimizing our campaigns and innovating in smart ways.

We help you grow and stand out in the competitive world of social advertising. In short, if you want to get the most out of your social campaigns, Smartly is indispensable in your strategy. Ready for the next step? We would love to help you further.