**Increase your reach and market share with Bol as a sales channel**

Bol is the largest online retailer in the Netherlands and Belgium, with over 13 million customers. With unprecedented brand awareness and super loyal customers, Bol is one of the most popular sales channels for Dutch companies. The platform offers many opportunities to grow your business quickly, but this is not self-evident. The competition is very fierce. A good strategy is therefore essential.

Many companies make the mistake of starting to sell on Bol, without first carefully considering strategy. They sell the entire range that they also sell on their own online shop directly on Bol, without any adjustments to the product information. Conditions such as price and delivery must be competitive, the content must be top notch and advertisements, in many cases, should be visible. A step-by-step plan is not an unnecessary luxury.

nextlane®'s method

Our step-by-step plan to success on Bol

You can count on our assistance in devising a professional strategy and implementing it. These are the areas we will be focusing on:

Strategy & Selection: We start with research and product selection Research into search volumes, competitors and logistics options. Determining the right products is very important because not all products are suitable for selling on Bol. Because we can help many companies sell on Bol, we know exactly what to pay attention to when selecting products.
Integration: With API integrations, we automate time-consuming processes, such as pricing, inventory management and order management (both for LVB and own delivery). Thanks to our years of experience in Channable, we ensure that your entire workflow for Bol is automated.
Content: We respond to Bol’s best practices to boost organic rankings. We critically examine existing content (text, images and video) and use Channable to make edits. With Channable’s ‘smart categorisation’, we ensure that your products are immediately placed in the correct category. We also apply ‘smart rules’ to enrich product information, exclude products and change texts.
Advertising: Generate more traffic to your articles, reach the searching customer and rank higher in organic search results? We achieve this by advertising. We do this for products with complete product information, sufficient customer reviews and good product photos. It’s also important that stock and logistics processes are well organised. We test different bidding strategies, placements, products and keywords.
Analysis: This is the difference between growing or stabilising. We analyse the performance of different products and keywords. We also look at returns and price developments. We determine the next steps per product (group) based on various KPIs (sales, commissions, ACoS, ROAS, product ROI). We have experience with various tools, such as FiveX and Boloo.

multi-channel approach

Why work with nextlane®?

Bol changes quickly. New features for brands, new advertising options, developments on the platform do not stagnate. The tools (such as Channable) needed to be successful on Bol are also changing. We help you stay up-to-date and take full advantage of every opportunity. If we want to achieve this together, a continuous approach is needed.

In addition, we look beyond just the Bol channel. Bol can have a huge impact on your own online shop. We use our experience in SEA and SEO to deal with this strategically.