More return and impact with email marketing

Did you know that no less than 94% (!) of all Dutch people are registered for newsletters? 83% of consumers have also indicated that they prefer using email to communicate with companies. It’s no surprise that email consistently ranks as one of the top 3 digital marketing channels. Through email marketing, you can perfectly (automatically) respond to the needs of your target group. And it’s extremely cost-efficient. In short, it’s time to get started with email marketing!

your commercial message

What is email marketing?

Email marketing is a form of marketing that uses email to send commercial or fundraising messages to a target group. It’s a powerful way to connect with your customers and increase your brand awareness.

How does it work?
Email marketing works by building a list of email addresses of people who want to follow your business. You can collect these addresses via an opt-in form on your website, a landing page or via lead generation. Once you have a list, you can send email campaigns to your target group. These campaigns can be informational, promotional or a combination of both. Examples of marketing automation:

Newsletters: Newsletters are a popular form of email marketing. They are used to keep customers informed of the latest news about your company, your products or your services.
Promotions: Promotions are another popular form of email marketing. They are designed to persuade customers to make a purchase.
Lead nurturing: Lead nurturing is a process of sending potential customers emails to persuade them to purchase a product or service.

Efficient, sustainable and measurable

Benefits of marketing automation

Effective: Email marketing is an effective way to connect with your customers and increase brand awareness.
Cost-effective & sustainable: Email marketing is an extremely cost-effective marketing channel.
Measurable: Email marketing is a super-measurable marketing channel. This makes it easy to see whether your campaigns are yielding returns.

your email marketing agency

Nextlane’s® approach

This is how we approach email marketing.

Defining goals & KPIs

Before you get started with marketing automation, it is important to define your goals. What do you want to achieve with marketing automation? Do you want to generate more leads, improve your conversions or strengthen your relationship with your customers?

Build an email list

You need a list of email addresses to start email marketing. An effective way to collect email addresses is through lead generation. We look for synergy with, for example, Social Advertising.

Select an Email Service Provider (ESP)

There are many different ESPs on the market. It’s important to choose a platform that meets your needs and budget. Therefore, we carefully select these together.

Creating and personalising valuable email content

It’s essential to show relevant and valuable email content to your target group. This plays a crucial role in our working method.

Collect, test and optimise data

In this phase, we test, analyse and optimise our strategy based on the results.

Our partners

We work with the following partners in the field of email marketing.

Who’s next?

Get in touch with us

Curious how we can help you?

Get in contact for a non-binding introduction and more information.

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