Create an unbeatable marketing machine

E-commerce companies face a number of challenges. Advertising costs are rising, ROI is falling and privacy laws are being tightened. This makes it harder to reach and convert new customers.

We help e-commerce businesses overcome these challenges. We help you get more out of your existing customers. We do this through a smart, data-driven marketing automation approach. Ready for the next step?

Efficient and Effective

What is marketing automation?

Marketing automation is a way to automate marketing tasks. This can help save time and money, and communicate more effectively with your customers.

How it works.
Marketing automation software uses triggers and workflows to automate tasks. A trigger is an event that triggers an action. A workflow is a series of tasks performed as a result of a trigger.

Below are some examples of marketing automation:

  • Automated email campaigns: After signing up for your newsletter, a visitor automatically receives an email with a welcome message.
  • Personalization: A visitor who has viewed a product will see personalized ads for that product at a later date.
    Lead nurturing: A visitor who is interested in your products or services receives a series of emails to persuade him or her to make a purchase.
Automate and optimize

Benefits of marketing automation

  • Automating marketing activities: Marketing automation can save a lot of time and effort. You no longer have to manually send email campaigns, track leads or create reports.
    Communicate more effectively with customers: Marketing automation can help you communicate more personally and relevantly with your customers. For example, you can segment them based on their interests or behavior.
  • More leads and conversions: Marketing automation can help you generate more leads and conversions. This is because you can tailor your marketing messages to the needs of your target audience.

Who’s next?

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Optimize with our approach

The approach of nextlane®

We use the following steps in marketing automation:

Defining goals & KPIs

Before you get started with marketing automation, it’s important to define your goals. What do you want to achieve with marketing automation? Do you want to generate more leads, improve your conversions or strengthen your relationship with your customers?

Selecting marketing automation platform

There are many different marketing automation platforms on the market. It is important to choose a platform that meets your needs and budget.

Collecting data

Before you can use marketing automation, you need data about your customers. This could be information about their behavior on your Web site, their purchases or their interests.

Creating workflows

Workflows are the set of tasks that are performed as a result of a trigger. You can use workflows to send email campaigns, track leads or create reports.

Testing, learning and optimization

It is important to test and optimize your marketing automation workflows. This will help you get the best results.

We believe in sustainable collaboration

Collaborating with nextlane®

Ready to make an impact with marketing automation? We’re here to assist you.

  • Take the next step with a robust marketing automation
  • Strategists who truly collaborate with you
  • Test-and-learn mentality
  • Proactive, enthusiastic, and years of experience
nextlane®
Get in touch with us

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