Smartblinds | Understanding a complex customer journey with multiple touchpoints

The challenges of Smartblinds

The complex customer journey of electric window decoration is challenging to map out. The nextlane® team has collaborated on how to expand the customer journey with additional touchpoints and also how to gain insight into the returns of these various touchpoints.

Devin PoortermanE-commerce manager of Smartblinds

The approach from nextlane®

Smartblinds stofstalen

The result








Cost per lead

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