Burkely | How a migration with a well-thought-out plan leads to an increase in sessions and revenue

For quite some time, Burkely has been a trendsetter in creating timeless leather products. The collection includes elegant bags and refined accessories, crafted from high-quality, durable leather with a special emphasis on usability in design. With over 75 years of experience, Burkely precisely understands the market’s demands. They are fully aware of the latest trends and effortlessly integrate them into our beautiful leather bags.

The challenges of Burkely

How can we ensure that we get more returns from our campaigns and how do we ensure that revenue also increases? The challenge also lies in the fact that Burkely has both online and offline resellers, and we do not want to adversely affect them in this process.

”The Nextlane® team dares to think outside the box and challenges us from a business perspective. As a result, we have seen significant increases in virtually all key performance indicators (KPIs).

Preben HorstenManaging Director at Burkely

The approach from nextlane®

Time for a battle plan! We started with an analysis of the current situation, looking into areas for improvement in both campaigns and the webshop. We identified ample opportunities on both fronts to make significant strides. To address this, we developed a strategic plan and built a business case to demonstrate the potential impact of a new webshop on Burkely’s revenue. This business case, combined with a strategic marketing plan, paved the way for the initiation of both components.

We had a hand in shaping the design of the new webshop and were closely involved in the development processes to ensure both technical and visual aspects aligned seamlessly. This ranged from setting up data layers for tracking to addressing technical SEO points. In parallel, we worked on enhancements in tracking, website content, campaigns, and advertisements, and delved into integration with Channable.

The result

By executing both a successful technical website migration and an SEO migration, coupled with improvements in our campaigns, we managed to achieve exceptional growth in sessions, conversion rates, and revenue. This solid technical foundation enables us to further scale up our campaigns.

165

Revenue

152

Transactions

76

Ecommerce rate

84

Sessions
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