Billy Grace, the independent referee in the customer journey.

Marketers and advertisers have struggled for years with attribution between marketing channels. What does a campaign or channel really contribute? And where can we spend our advertising dollar most effectively? Billy Grace offers a solution. Billy Grace is an AI attribution tool that gives you complete control over your digital marketing. It’s a cross-channel marketing dashboard, acting as an independent arbiter to provide insight into the impact of marketing campaigns and channels. They do this by cleverly using AI-driven attribution models, first-party tracking technology and marketing mix modeling technologies. This creates more accurate data, smarter decisions, innovative strategies and ultimately better returns.

Billy Grace provides a holistic overview of your ad campaigns and what their real contribution is in the conversion path.

As an authorized Billy Grace partner, we are proud to work with Billy Grace. Here are some reasons why you should choose Billy Grace:

1. Single source of truth: Billy Grace is an independent marketing platform you can trust. Think of it as the independent arbiter between marketing channels, allowing you to regain control of your marketing activities.
2. Accurate measurements: Billy Grace measures on average 10-15% more than Google Analytics.
3. Cross-channel strategies. Billy Grace allows us to set up smart automation rules that we can use cross-channel.
4. Return on investment: realize an average 30% increase in return on investment by using every marketing dollar more efficiently with Billy Grace.

Billy Grace partner: Our deep expertise with Billy Grace makes us your ideal partner for smart and effective cross-channel strategies. We are highly skilled in using Billy Grace. We at nextlane® make sure you get the most out of your advertising euros / dollars!