From thoughtless marketing to strategic marketing

Clear objectives ensure that you determine the right course for your marketing strategy. We work from business objectives to concrete campaign objectives. It’s important that we all support this.

We not only think about the right online marketing strategy for your company but also broaden our perspective: What new business models are possible? Which techniques and tools are worth investing in? Which countries offer potential for growth? Are there forgotten target groups that offer opportunities? Is there a need to hire people? Are there opportunities to expand the range?

We always start with an audit conducted by our experienced strategists, followed by a tailor-made plan of action. We consider existing objectives, market developments and the latest online marketing tactics. We divide our plan into phases, depending on the size of the issue and the maturity of the current strategy.

We conduct a thorough audit of each speciality, determining the quality of the existing implementation and the achieved results. The outcome is a clear roadmap based on priority and feasibility. Concrete action points are determined per speciality using a scoring model. This ensures clarity for everyone regarding short- and long-term focus. We supplement this action planning  with responsibility and a schedule. This marks the beginning of a sustainable partnership.

Our approach is always centred on growth. The basis of our successful formula is: data x creativity x automation.

Data (insights & learnings): gives us a 0 point. From here, we determine realistic goals together. We also check whether the current data is obtained and measured correctly. Are the right techniques being applied to collect as much data as possible, in a GDPR-proof manner?

Creativity: successful advertisers have more creatives than their competitors. The creative is largely responsible for the performance of an online marketing campaign. We operate with a clear briefing, brainstorm about angles, devise best practices and examples and engage our own designers when necessary.

Automation: Through our work experience at Google and large agencies in the Netherlands, we know the algorithm of the major advertising platforms inside and out. When the correct data  is measured and the creatives have been delivered, we start setting up the online marketing channels. Automating processes is our speciality. We achieve this through APIs, scripts and AI. We choose this approach because the algorithms of the advertising platforms are becoming increasingly smarter, enabling us to build a scalable approach.

With our growth-driven approach, we collaborate with you on hypotheses, which we investigate through experimentation. These experiments are then evaluated. New hypotheses are born from these evaluations. This is how we stimulate growth Whether in turnover, profit or familiarity, as long as it yields growth.